Design

The ‘Lebanese Society’, a trendy bilingual Lebanese Facebook page created a fun and interactive campaign based on a series of posters tapping into the nostalgia of Lebanon’s youth or the war generation as they are commonly referred to. Its goal is to introduce Lebanese Pop Culture from its own visual perspective. With its witty copywriting and its unique illustration approach, Lebanese Society gathered up to eight thousand fans on Instagram within its first year and fills well its role as a main tribute to the 90’s generation. Those eye-candy visuals have been posted online and received overwhelming feedback, as they constitute a blast from a cherished past for those who lived in that bygone era. This series stems from an idea known as Throwback Thursday, which has been trending on most major social media sites for a while wherein users post or repost older photographs (often from their childhood) with the hashtag #Throwbackthursday or #TBT. Some attribute the origins of this movement to a sneaker-specific blog called Nice Kicks to promote a line of footwear products back in 2006. The difference in this case, is that the visuals do not show people, rather remind the audience of products and ideas that no longer exist. Nonetheless, the simple and minimalist designs are aesthetically pleasing and leave much room for reminiscing considering that they defined the childhood of so many of us.