Karim Achy

Ex­ec­u­tive Cre­ative Di­rec­tor - Havas World­wide Beirut

ArabAd - - COVER STORY -

The idea was and still is the 'hero' of the ad busi­ness.

Why I joined the ad industry…

I fell in love with ad­ver­tis­ing and started as an art

di­rec­tor in 1990.

The one thing I al­ways loved and still do about this pro­fes­sion is…

that it gives you wings and goose bumps.

The good old things about the ad busi­ness back in the 1990s, which no longer ex­ist to­day:

Back then the idea was every­thing. And it is still for me the 'hero'. But false un­der­stand­ing of so­cial me­dia has changed the map.

My ‘Won­der Years’ in ad­ver­tis­ing…

ev­ery­day to make peo­ple dream.

are still in my mind. That's why I fight

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