Alain Hochar

Group MD - M&C Saatchi MENA

Tony Stone books, les ‘Phénix de la Pub’, The Print Awards are some of the good old things that no longer exist.

I first joined the ad industry…

In 1996, for the fun, as a part-time

copywriter.

The one thing I have always loved and still do about this profession…

Fresh-witty-surprising-disruptive-original ideas.

The good old things about the ad business back in the 1990s, which no longer exist today…

Tony Stone books. Les Phénix de la Pub. The Print Awards.

My ‘Wonder Years’ in advertising…

It’s when I used to sit on the agency’s Global Creative Council.

The craziest story to come out of all my time of service…

The craziest story that happened to me is winning a pitch over the power point presentation’s title - that ended up being the brand’s tagline!