Who are You When You’re Hungry?

The customisation trend has become all the rage lately with the likes of Cocacola, Bud Light, Nutella to name few brands, which have recently tweaked their logos. And here is Snickers now having some fun by injecting some personalisation into its bar wraps. The new Snickers' bars are expressing a hunger symptom in place of the brand name on the label. The new packages are called 'Hunger Bars', as they got labelled with symptoms of hunger. But they aren't exactly flattering terms. There are a striking 21 bars to choose from including: Cranky, Grouchy, Confused, Irritable, Impatient, Complainer, Whiny, Curmudgeon, Ornery, Testy and Snippy among other more mild descriptors such as Rebellious, Feisty, Sleepy, Loopy, Goofball, Forgetful, Drama Mama, Dramatic, Princess, and Spacey.

The candy-bar brand even made a two-minute commercial to explain its new Hunger Bars—which aligns with "You're Not You When You're Hungry" famous tagline and concept. "We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they're hungry, too," says Snickers brand director Allison Miazgabedrick. The packaging also encourages people to share photos of their bars socially using the hashtag #Eatasnickers and points them to meme generator Snickersmeme.com where they can create images related to their particular type of hunger symptom and share them with friends on social networks.