Who are You When You’re Hun­gry?

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The cus­tomi­sa­tion trend has be­come all the rage lately with the likes of Co­cacola, Bud Light, Nutella to name few brands, which have re­cently tweaked their lo­gos. And here is Snick­ers now hav­ing some fun by in­ject­ing some per­son­al­i­sa­tion into its bar wraps. The new Snick­ers' bars are ex­press­ing a hunger symp­tom in place of the brand name on the la­bel. The new pack­ages are called 'Hunger Bars', as they got la­belled with symp­toms of hunger. But they aren't ex­actly flat­ter­ing terms. There are a strik­ing 21 bars to choose from in­clud­ing: Cranky, Grouchy, Con­fused, Ir­ri­ta­ble, Im­pa­tient, Com­plainer, Whiny, Cur­mud­geon, Ornery, Testy and Snippy among other more mild de­scrip­tors such as Re­bel­lious, Feisty, Sleepy, Loopy, Goof­ball, For­get­ful, Drama Mama, Dra­matic, Princess, and Spacey.

The candy-bar brand even made a two-minute com­mer­cial to ex­plain its new Hunger Bars—which aligns with "You're Not You When You're Hun­gry" fa­mous tagline and con­cept. "We be­lieve the new bars will in­spire peo­ple to not only quickly iden­tify their own symp­toms and sat­isfy their hunger, but give them a new, fun way to call-out friends and fam­ily on who they be­come when they're hun­gry, too," says Snick­ers brand di­rec­tor Allison Mi­az­gabedrick. The pack­ag­ing also en­cour­ages peo­ple to share pho­tos of their bars so­cially us­ing the hash­tag #Eatas­nick­ers and points them to meme gen­er­a­tor Snick­ersmeme.com where they can cre­ate images re­lated to their par­tic­u­lar type of hunger symp­tom and share them with friends on so­cial net­works.

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