Emotions Worth Sharing

With the situation in Lebanon reaching boiling point in recent weeks, Lebanese brand Café Najjar joined the conversation with a heartfelt campaign that reminded everyone of the beautiful side of Lebanon despite the garbage crisis and ongoing demonstrations. With some clever creativity from Lowe Pimo, a series of Café Najjar ads was produced and became a hit on social media and among bloggers for striking just the right tone at the right time. Tailoring a relevant and positive message to consumers in real time and a time of need couldn't but be applauded by most of the people who went on sharing this real-time marketing campaign that combined wit with emotion and perfectly aligned Café Najjar brand values with the pulse of the nation.