Havas Vil­lage Launches

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Havas World­wide Mid­dle East launched its in­te­grated com­mu­ni­ca­tion model in the re­gion, plac­ing the Dubai hub as one of the Havas Vil­lage’s global spear­heads. The Havas Vil­lage con­cept brings to­gether strat­egy, cre­ative, dig­i­tal, me­dia and PR – pre­vi­ously sep­a­rate dis­ci­plines – in a new close-knit model.

At the launch cer­e­mony, Pa­trick Chal­houb, CO-CEO of the Chal­houb Group and Havas Mid­dle East’s part­ner, said, “The Havas Vil­lage model is de­signed to meet the present and fu­ture needs of clients in a chang­ing world. It is unique, as we go back to a vil­lage of pro­fes­sion­als who work at the pace of a city. To­gether, we have pushed the tra­di­tional no­tions of in­te­grated ser­vices into a col­lec­tive where rel­e­vant tal­ents can be called upon im­me­di­ately across ex­per­tise pil­lars and ge­o­graph­i­cal lo­ca­tions in a fluid and seam­less process.”

Ex­plain­ing the choice of se­lect­ing Dubai as one of the first hubs to re­flect the net­work’s new strat­egy, he added: “We chose Dubai as one of the first lo­ca­tions to im­ple­ment Havas World­wide’s am­bi­tious project due to its emer­gence as a key global player. The Emi­rate’s first-class in­fras­truc­ture en­ables us to drive the con­cept through­out our re­gion’s of­fices, bring­ing into the Vil­lage more than 300 pro­fes­sion­als whom are part of our team in Mid­dle East’s key ci­ties.”

“Our con­cept and out­look have at­tracted a large team of industry spe­cial­ists from over 40 na­tion­al­i­ties, which cre­ates an ex­cep­tional in­ter­cul­tural work­ing en­vi­ron­ment, mak­ing it eas­ier to en­gage the cul­tures that sur­round us in the re­gion and ad­dress ef­fi­ciently our clients’ needs,” noted Pierre Soued, man­ag­ing di­rec­tor of Havas Mid­dle East.

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