A Compelling Message for Moms

Lowe Pimo’s latest win is a national campaign to promote breastfeeding in Lebanon. This 360-degree campaign was launched with the collaboration of International Orthodox Christian Charities (IOCC), the Ministry of Health and a number of leading NGOS. The campaign aims to trigger awareness on breastfeeding, hence emphasises the irreplaceable benefits of this 100% natural and healthy source of nutrition. The TVC plays on the emotional experience of the mother, being the center of the world to her newborn baby, underlining the fact that she should also be the source of the infant’s nutrition up to the age of two years or more. The campaign launch was given a unique twist with the distribution of ‘meghleh’ desserts, just like the Lebanese tradition for when a new baby is born.