KEY Insights

From new Google ‘Moments that Matter’ Research:

87% of smartphone users have used their device while shopping for specific products 84% of smartphone users in the UAE regularly turn to their smartphone for ideas while doing a given task (e.g cooking, making repairs or exercising) 83% of under 35 agree that they can find a Youtube video on ANYTHING they want to learn about – and 55% of all Youtube views in the UAE come from mobile 75% of those who have researched on their smartphone have thought about buying a brand they wouldn’t usually consider because of relevant information available on their smartphone in the moment. 72% of smartphone users in the UAE agree that the last time they used their smartphone while shopping at the store, the information found impacted their purchase decision