New Part­ner­ship Aimed at Rais­ing the Bar for On­line Video in the Re­gion

ArabAd - - AD TALK -

Dig­i­tal Me­dia Ser­vices (DMS), the dig­i­tal me­dia arm of Choueiri Group, re­cently an­nounced its part­ner­ship with global on­line video plat­form ‘Dai­ly­mo­tion’. DMS will serve as the ex­clu­sive ad­ver­tis­ing sales rep­re­sen­ta­tive in the Mid­dle East.

As one of the largest on­line video plat­forms, Dai­ly­mo­tion of­fers a di­verse and en­gag­ing mix of con­tent, gen­er­ated by over 50,000 global and lo­cal pre­mium part­ners. For over 11 years, the plat­form has en­abled the on­line com­mu­nity to watch, up­load, share and stream videos. It fea­tures ded­i­cated sports, news, im­mer­sive TV and cin­ema, live gam­ing and e-sports chan­nels that also com­prise nu­mer­ous high-pro­file brand chan­nels. Dai­ly­mo­tion’s in­flu­ence and pop­u­lar­ity in the re­gion reach over 265 mil­lion views in MENA and 18 mil­lion unique view­ers on multi-screen in MENA.

Dai­ly­mo­tion’s value propo­si­tion is cen­tered on cre­at­ing cus­tomised video so­lu­tions in­clud­ing in-stream, na­tive and dis­play ad­ver­tis­ing for clients and brands. Its fo­cus on mul­ti­screen, con­tex­tual and data tar­get­ing ser­vices, along with its flex­i­bil­ity in terms of en­abling im­pact­ful brand in­te­gra­tions within the plat­form, make it a top draw for ad­ver­tis­ers all over the world. The plat­form also en­ables con­tent own­ers with a large set of fea­tures and strives to be a truly in­no­va­tive “friend” to pub­lish­ers.

Speak­ing about DMS’ new part­ner­ship with Dai­ly­mo­tion, DMS’ Chief Op­er­at­ing Of­fi­cer

Michel Malk­oun stated, “Hav­ing iden­ti­fied a dis­tinct lack of pre­mium video plat­forms in the mar­ket, I be­lieve we have bridged the gap now by bring­ing Dai­ly­mo­tion to the re­gion. As global on­line video ex­perts, Dai­ly­mo­tion de­liv­ers a unique blend of con­tent, reach and flex­i­bil­ity, which raises the stan­dards and po­ten­tial for what on­line video can ac­com­plish for ad­ver­tis­ers in the re­gion.”

As the press state­ment reads, DMS’ role will be fo­cused on un­lock­ing Dai­ly­mo­tion’s full po­ten­tial and value in the re­gion’s ad­ver­tis­ing mar­ket. The part­ner­ship will see DMS lev­er­ag­ing its ex­per­tise to cat­a­pult Dai­ly­mo­tion to the next level and po­si­tion it as a highly ef­fi­cient and vi­able dig­i­tal medium. DMS will also be sup­port­ing the plat­form to strengthen its con­tent cre­ation ca­pa­bil­i­ties and port­fo­lio, cen­tered on the de­vel­op­ment of Ara­bic con­tent.

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