MEC, Wamda to Launch Corporate Entrepreneurship Services
Global media agency MEC and Wamda, the platform of programme and networks that aims to accelerate entrepreneurship ecosystems across MENA, have signed a partnership to give MENA businesses access to innovation from the region’s startup community. With this partnership MEC can offer its clients a unique opportunity to meet and work with entrepreneurs and startups in order to create marketing transformation for brands. In return, Wamda provides its community of new companies access to corporations who can bring scale and expertise to bear on their businesses. The Middle East and North Africa region is rich in ideas and creative thinking, and there is no shortage of problems for enterprising entrepreneurs to take on. However, long-standing issues like access to expertise, talent and markets continue
to hamper their efforts. Marc Ghosn, MEC General Manager UAE expressed his enthusiasm regarding this partnership that will enable the industry to thrive, while Habib Haddad, Wamda’s founding CEO noted: “The MEC - Wamda partnership comes at a time where innovation is happening so rapidly that corporations and startups can best advance their interests by working together. Startups typically have difficulty accessing markets rapidly. On the other hand, corporations often are not nimble enough to capitalise on rapidly changing market conditions. We’re excited for our community to have such access in the future.” MEC represents some of the most successful corporations in the world and region, such as, Emaar Group, Ford, Jaguar Land Rover, Landmark, Nestlé and Vodafone.