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MEC, Wamda to Launch Corporate Entreprene­urship Services

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Global media agency MEC and Wamda, the platform of programme and networks that aims to accelerate entreprene­urship ecosystems across MENA, have signed a partnershi­p to give MENA businesses access to innovation from the region’s startup community. With this partnershi­p MEC can offer its clients a unique opportunit­y to meet and work with entreprene­urs and startups in order to create marketing transforma­tion for brands. In return, Wamda provides its community of new companies access to corporatio­ns who can bring scale and expertise to bear on their businesses. The Middle East and North Africa region is rich in ideas and creative thinking, and there is no shortage of problems for enterprisi­ng entreprene­urs to take on. However, long-standing issues like access to expertise, talent and markets continue

to hamper their efforts. Marc Ghosn, MEC General Manager UAE expressed his enthusiasm regarding this partnershi­p that will enable the industry to thrive, while Habib Haddad, Wamda’s founding CEO noted: “The MEC - Wamda partnershi­p comes at a time where innovation is happening so rapidly that corporatio­ns and startups can best advance their interests by working together. Startups typically have difficulty accessing markets rapidly. On the other hand, corporatio­ns often are not nimble enough to capitalise on rapidly changing market conditions. We’re excited for our community to have such access in the future.” MEC represents some of the most successful corporatio­ns in the world and region, such as, Emaar Group, Ford, Jaguar Land Rover, Landmark, Nestlé and Vodafone.

 ??  ?? Habib Haddad
Habib Haddad

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