ArabAd - - AWARDS -

Cre­ative Stan­dards In­ter­na­tional Pres­i­dent, Nancy Ross, an­nounced the win­ners of the 23rd an­nual Cresta In­ter­na­tional Ad­ver­tis­ing Awards, hon­our­ing cre­ative ex­cel­lence in twelve ma­jor com­pe­ti­tions: Tv/cin­ema/on­line Film; In­te­grated Cam­paigns; Press; In­ter­ac­tive; Out­door; De­sign; Pro­mo­tions & In­cen­tives; Ra­dio; Crafts; Direct Mar­ket­ing; Branded En­ter­tain­ment and Am­bi­ent Me­dia.

The Cresta Awards, launched in 1993 by Cre­ative Stan­dards In­ter­na­tional, counted the par­tic­i­pa­tion of 52 coun­tries in this year's com­pe­ti­tion. A to­tal of 264 ads, cam­paigns and in­ter­ac­tive en­tries were cho­sen by 100 plus top cre­atives for fi­nal­ist hon­ours. The ju­ries were held in eight cities - An­twerp, Bangkok, Bos­ton, Bu­dapest, Düs­sel­dorf, Helsinki, Mon­treal and Stockholm. In ad­di­tion, a sep­a­rate pre-se­lec­tion jury (19 jury mem­bers from 9 coun­tries) was con­ducted for In­ter­ac­tive en­tries.

All win­ners were then cho­sen by Cresta’s In­ter­na­tional Grand Jury of 86 lead­ing cre­ative pro­fes­sion­als from 44 coun­tries. Of those, 15 coun­tries made the fi­nal cut with a to­tal of 81 win­ning ads (13 TV/ Cin­ema/on­line Film; 7 Press; 6 Out­door; 5 In­te­grated Cam­paigns; 7 Am­bi­ent Me­dia; 3 Direct Mar­ket­ing; 2 Ra­dio; 5 De­sign; 17 Crafts; 5 Pro­mo­tions & In­cen­tives; 4 Branded En­ter­tain­ment and 7 In­ter­ac­tive en­tries - see at­tached win­ners’ list). Se­lec­tion cri­te­ria were orig­i­nal­ity of the cre­ative idea and the qual­ity of its ex­e­cu­tion. In ad­di­tion to the eight Grand Prix's awarded, the re­main­ing break­down of 'Statue Lev­els' in­clude 12 GOLD; 26 SIL­VER and 35 BRONZE Awards.

"An­other year and an­other crop of best of the best in ad­ver­tis­ing, The Cresta Win­ners List. A to­tal of 81 pieces of work, out of which eight are wor­thy a Grand Prix. Time for win­ners to cel­e­brate! Cresta judg­ing sys­tem is unique in its ob­jec­tiv­ity. Th­ese awards were voted by a huge jury of 86 top-notch cre­ative direc­tors from 44 dif­fer­ent coun­tries. We voted from a dis­tance and never phys­i­cally gath­ered, so there was no way any­body could in­flu­ence other ju­rors and their vot­ing. No ad­ver­tis­ing awards win­ners list is ever the ab­so­lute truth, but I don’t think you can get much closer than this. And I say that even if my per­sonal favourites were not among the Grand Prix win­ners. This is how we as a jury voted,” said Ami Hasan, Chair­man of Hasan & Part­ners/ Per­fect Fools, Helsinki, Stockholm, Am­s­ter­dam & Pres­i­dent of Cresta's Grand Jury.

To se­lect the Agency and Net­work of the Year, Cresta uses a point sys­tem for all 'Win­ning Statue Lev­els' as well as points for fi­nal­ist sta­tus. Point break­down: Grand Prix: 10 points; Gold: 7 points; Sil­ver: 5 points; Bronze: 3 points and Fi­nal­ist: 1 point.

The Agency of the Year for third year in a row, win­ning 6 awards (and 56 points) is Fors­man & Bo­den­fors, Gothen­burg. Their win­ning en­tries in­clude two Grand Prix's for their client, United Na­tions World Food Pro­gramme, ti­tled, "805 Mil­lion Names". Grand Prix dis­tinc­tions are as fol­lows: Branded En­ter­tain­ment and In­te­grated Cam­paigns. Two GOLD awards were also won in the Tele­vi­sion/cin­ema/on­line Film and Am­bi­ent Me­dia com­pe­ti­tions for "805 Mil­lion Names". The agency's third GOLD was re­ceived for their client IF In­sur­ance,

ti­tled, "Watch Your Back" in the Direct Mar­ket­ing com­pe­ti­tion. To round off their tally, a SIL­VER award was pre­sented for Volvo, ti­tled, "Made by Swe­den, Win­ter's Tale" in the Crafts com­pe­ti­tion for Best Di­rec­tion.

Out of the twelve Cresta com­pe­ti­tions, en­tries in eight com­pe­ti­tions scored high enough to be awarded the Grand Prix. Con­tin­u­ing this list of Grand Prix win­ners is Lowe China, Shang­hai, who won the Out­door and Tv/cin­ema/on­line Film Grand Prix for their client Shang­hai Gen­eral Mo­tors/buick, ti­tled, "Hu­man Traf­fic Sign". An ad­di­tional GOLD award was also cap­tured for "Hu­man Traf­fic Sign" in the Press com­pe­ti­tion.

Kolle Rebbe, Ham­burg won the Grand Prix in the Am­bi­ent Me­dia com­pe­ti­tion for Mis­ereor Char­i­ties, ti­tled, "The So­cial Swipe". To round off the agency's tally, two awards were re­ceived in the De­sign Com­pe­ti­tion. A SIL­VER award for Rosen­thal Porce­lain, ti­tled, "The Wed­din­g­lope" and a BRONZE award for Scotch Magic Tape, ti­tled, "Magic Tape".

Åkestam Holst, Stockholm won the Grand Prix in the In­ter­ac­tive com­pe­ti­tion for Audi. The Mo­bile Ap­pli­ca­tion is ti­tled, "The Swedish Snow Res­cuer's".

Finch, Sydney won the Grand Prix in the Crafts com­pe­ti­tion (Best Di­rec­tion) for New Zealand Trans­port Author­ity. The TV spot is ti­tled, "Mis­takes".

Im­pact & Echo BBDO, Kuwait City won the Grand Prix in the Press Com­pe­ti­tion for their client, Honda GPS. The News­pa­per cam­paign is ti­tled, "Con­fus­ing In­dian", "Con­fus­ing Ira­nian" and "Con­fus­ing Arab".

BBDO be­came Net­work of the Year. In all, 7 agen­cies from the net­work com­bined to win a to­tal of 88 points. They rep­re­sent the fol­low­ing cities: Berlin, Dubai, Ham­burg (In­terone), Kuwait City, Lon­don, Manila and Stockholm. Fol­low­ing 2nd was Havas World­wide and TBWA who tied with a to­tal of 46 points each.

On a sin­gle agency ba­sis, win­ning six awards and scor­ing a solid 37 points is Publi­cis Con­seil, Paris: 2 Crafts (Pho­tog­ra­phy), 1 Press, 1 Out­door for Parc Zoologique Paris, and 2 Branded En­ter­tain­ment for Or­ange and APREC. Scor­ing 34 points is IM­PACT BBDO,

Dubai: 1 Tv/cin­ema/on­line Film, 1 In­te­grated Cam­paigns, 1 Direct Mar­ket­ing, 1 Pro­mo­tion & In­cen­tives for UN Women; 1 Ra­dio for Loto Libanais and 1 De­sign (Pub­li­ca­tion De­sign) for Mercedes-benz.

"Hu­man Traf­fic Sign", for Shang­hai Gen­eral Mo­tors/buick by Lowe China, Shang­hai

"The Swedish Snow Res­cuer's" for Audi by Åkestam Holst, Stockholm

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