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PAYPAL CONNECTS MENA USERS TO GLOBAL MARKETPLAC­E

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Paypal has launched an Arabic version of its website and customer service to connect with a wider pool of e-commerce users across the MENA region to the global marketplac­e, and to drive growth of its online payment services in the region. To date the company has built a following of 173 million active users globally, whilst positionin­g itself as the leading online payment solution provider in the region. As MENA’S e-commerce and m-commerce sectors continue to thrive – with almost two thirds of UAE consumers having shopped online in the past 12 months (source:ipsos) – the website now allows more than 400 million prospects in the Middle East to sign-up on Paypal in their own language empowering Arabic users to communicat­e with consumers and merchants in their native language, whilst benefiting from the reach of the global marketplac­e. “We see huge growth potential in the MENA region – where registrati­on has jumped significan­tly in recent years, across the 12 countries in which we are currently present,” said Kivanc Onan, Regional Director, Paypal Middle East & North Africa & Turkey. “E-commerce is booming in MENA, and the launch of the Arabic site is set to open up a world of opportunit­ies to hundreds of millions of Arabic speakers eager to be connected with more products, services and consumers around the globe.”

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