My Small Ob­ses­sions: Fash­ion, Beauty and All Things Sparkly



How would you de­scribe the evo­lu­tion of your blog?

My blog is named My Small Ob­ses­sions and at first it started out as a life­style blog where I wrote about all of the things that I was Ob­sessed with – namely Fash­ion, Beauty, Food and Travel. Af­ter I had a child, my ob­ses­sions nat­u­rally changed and started to in­clude all things that in­volve chil­dren. I took an ex­tended ma­ter­nity leave from my blog and now that I am back, it in­cludes all of the top­ics I wrote about be­fore but with a new fo­cus on chil­dren.

How did you first de­cide to launch? What makes your con­tent unique in your opin­ion?

Af­ter hav­ing my son I re­alised that there were lots of moms out there who are hip and fash­ion­able but don’t have the time to read about fash­ion or chil­dren’s fash­ion. My blog of­fers short and quick reads for those moms about all things cool that I think they should know about. As a mom writ­ing for an au­di­ence of other moms, I feel I understand their in­ter­ests and how to write for them. What makes me unique is that I speak their lan­guage and re­late to them .

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

Since I was a lit­tle kid, I have al­ways loved fash­ion. I re­mem­ber when I was 5 years old, I had a small yel­low suit­case. I would put all of my new clothes in it and try each and ev­ery out­fit that was in­side in front of any guests that vis­ited. They sim­ply had to see all of my clothes and ac­ces­sories! This evolved into not only a deep love of fash­ion, but also an un­healthy shop­ping habit. I de­cided to start blog­ging to write more about a topic that I am ob­sessed with and to bring to my read­ers ev­ery­thing new and cool that the fash­ion world has to of­fer. In ad­di­tion to blog­ging about her ‘small ob­ses­sions’, Farah is cur­rently seek­ing new op­por­tu­ni­ties to write a weekly or monthly col­umn for a re­puted pub­li­ca­tion. I have to ad­mit that it has not al­ways been easy to keep go­ing. Blog­ging is a lot of hard work with barely enough ap­pre­ci­a­tion. When I was preg­nant and af­ter I had my son, I sim­ply did not have the time to spend on it. How­ever, I love to write and I missed the feed­back and sup­port that I re­ceived from my read­ers. I missed be­ing a part of their daily lives so I re­turned to where I left off.

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