On the Way to Global Sta­tus

Though there is much room for growth for most in­dus­tries, the com­mu­ni­ca­tions sec­tor seems to be mov­ing at a much faster pace as the level of work is grad­u­ally reach­ing a higher stan­dard of cre­ativ­ity. Man­ag­ing Di­rec­tor Y&R Qatar, ex­pands on this topic and

ArabAd - - COVER STORY -

our port­fo­lio gives us a com­pet­i­tive edge and has helped us de­velop a stronger un­der­stand­ing of the lo­cal com­mu­nity thereby al­low­ing us to de­velop con­cepts that res­onate well with lo­cal and re­gional au­di­ences. This also has a pos­i­tive ef­fect on the team and helps fire their cre­ativ­ity and pas­sion. In ad­di­tion to our ser­vices, we also work with our sis­ter com­pa­nies to of­fer holis­tic con­sul­tancy across all com­mu­ni­ca­tions plat­forms, which makes it even eas­ier for clients look­ing for a one-stop des­ti­na­tion for all their needs. Our sis­ter or­gan­i­sa­tions; MEC - for me­dia plan­ning and buy­ing, Wun­der­man - for Dig­i­tal and re­la­tion­ship mar­ket­ing, ASDA'A Bur­son-marsteller for Pub­lic Re­la­tions of­fer award win­ning ser­vices and ex­per­tise that is recog­nised the world over. Qatar, like any other GCC mar­ket or the wider MENA re­gion, has felt the im­pact of the in­sta­bil­ity within the re­gion. How­ever, the gov­ern­ment has taken wise and in­no­va­tive de­ci­sions to min­imise the im­pact and carry for­ward the planned growth and de­vel­op­ment ac­tiv­i­ties. They are pre­pared to ad­dress the cur­rent is­sues and move ahead con­fi­dently with their plans to en­sure that Qatar is able to de­liver as per expectations. There are three key ar­eas that we need to ad­dress sooner than later to be able to ramp up the over­all qual­ity of work.

the mar­ket has lim­ited re­sources. So, we are very re­liant on bring­ing tal­ent from out­side Qatar. Hav­ing said that, we have been fac­ing chal­lenges with re­gards to re­cruit­ment of Ara­bic speak­ing employees due to the po­lit­i­cal tur­moil around us.

be­cause of the mar­ket size, we have very lim­ited qual­ity pro­duc­tion re­sources in the coun­try, with most of them based out of the UAE. This is why the ma­jor­ity of our TVC and film­ing pro­duc­tions are be­ing done out­side Qatar tto de­liver as per clients' expectations.

de­spite the fact that the ma­jor play­ers are well ac­quainted with ad­ver­tis­ing and the re­turn of in­vest­ment it brings to their busi­nesses, it is im­por­tant for the SME and man­u­fac­tur­ing in­dus­tries to grow and con­trib­ute to the over­all econ­omy for sus­tain­able de­vel­op­ment. The coun­try is still re­liant on the oil and gas in­dus­tries but keep­ing the 2030 Na­tional Vi­sion in mind, we have to ur­gently start look­ing at other in­dus­tries that can help sup­port the planned di­ver­si­fi­ca­tion of the econ­omy. The gov­ern­ment is very keen to pro­mote the spirit of en­trepreneur­ship within Qatar and has var­i­ous plat­forms to de­velop knowl­edge and skills that can cre­ate the next gen­er­a­tion of in­no­va­tive lead­ers. Such ini­tia­tives will give the op­por­tu­nity for the mar­ket to flour­ish hor­i­zon­tally im­pact­ing all the sec­tors im­por­tant for con­tin­ued growth and pros­perit.

The gov­ern­ment is very keen to pro­mote the spirit of en­trepreneur­ship within Qatar...

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