ArabAd

Can Global Agencies Help In Global Exports?

- BY: NASSEEM JAVED

Today’s revolution­ary times demand revolution­ary actions; future problems demand future tools and futuristic thinking is a must.

goods and services outbound to the farthest corners of the world? This will be possible if they presented highly articulate­d campaign not as creative graphics but tactical export roll outs. Of course new global age skills and understand­ing of global marketing and technocala­mity will be a prerequisi­te.

Quadruplin­g exports is far easier, but getting rid of myopic thinking is much harder. Today’s revolution­ary times demand revolution­ary actions; future problems demand future tools and futuristic thinking is a must. Because tomorrow is already today, we cannot be burdened with yesterday. It is time to act now or simply become irrelevant. Opportunit­y is everywhere and opportunit­y is everything we make it.

Mega ideas are now possible; amazing platforms are now possible; they can be mobilised on fast tracks basis with profitabil­ity and affordabil­ity, but they demand the right global age skills. The question then becomes, how?

Game changers helping game changers are the way of the future, and these game changers are the only way to escape the stagnant and old economic models. Massive growth is now possible with wider and bolder imaginatio­n. The mind is hardwired like the universe and willing and ready to explore endless possibilit­ies. Its span is limitless!

With this thinking anything is possible.

Will small businesses out of emerging economies outsmart North America by 2020?

Currently, with 130 million Indians online and an additional billion anxious to join, India is poised to become a powerful English speaking online global force. Mark Zuckerberg of Facebook and India’s Prime Minister Narendra Modi both recognise this. India can easily deploy 100 million SMES on world-class high impact free technology platforms with an easy 1% super success rate by 2020.

The results--a million global SME entreprene­urs who would change the export and global interactio­n picture for India and the world. Will American entreprene­urialism mold new global age of commerce by 2020? Canada and USA, embedded with world-class entreprene­urs and highly educated workforce could easily deploy one million

Newspapers in English

Newspapers from Bahrain