J. Wal­ter Thomp­son Ac­quires Ma­jor­ity Stake in Cleartag

ArabAd - - AD TALK -

WPP an­nounces that J. Wal­ter Thomp­son Com­pany, the global mar­ket­ing com­mu­ni­ca­tions agency, has agreed to ac­quire a ma­jor­ity stake in Cleartag, a Beirut-based in­de­pen­dent full ser­vice dig­i­tal mar­ket­ing con­sul­tancy, which also op­er­ates in the UAE and em­ploys around 65 peo­ple.

Es­tab­lished in 2000 by cur­rent CEO and co-founder Tarek Da­jani, Cleartag of­fers a broad range of dig­i­tal con­sult­ing, user ex­pe­ri­ence, ad­ver­tis­ing and cam­paign ser­vices.

Cleartag’s unau­dited rev­enues for the year ended 31 De­cem­ber 2014 were US$3.6 mil­lion with gross as­sets of ap­prox­i­mately US$1.5 mil­lion as at the same date. Clients in­clude Bank Audi, ABC shop­ping mall, touch – the lead­ing mo­bile op­er­a­tor in Le­banon, Dubai Tourism & Commerce Mar­ket­ing, Dubai Expo 2020, and du - the Emi­rates in­te­grated telecom­mu­ni­ca­tions com­pany. High pro­file projects in­clude Novo for Bank Audi; an off­site in­ter­ac­tive branch that al­lows cus­tomers to in­ter­act with their bank faster, bet­ter and at more con­ve­nient lo­ca­tions and times. The dig­i­tal agency will con­tinue to trade as Cleartag.

The deal strength­ens J. Wal­ter Thomp­son’s dig­i­tal offering in the fast­grow­ing MENA hub, which in­cludes Heath­wal­lace oper­a­tions in the UAE and Saudi Ara­bia, and fur­ther aug­ments the agency’s ca­pa­bil­i­ties across cut­ting-edge tech­nolo­gies, de­sign and con­tent.

Also, this in­vest­ment con­tin­ues WPP'S strat­egy of de­vel­op­ing its ser­vices in im­por­tant mar­kets and sec­tors and strength­en­ing its ca­pa­bil­i­ties in dig­i­tal me­dia. WPP dig­i­tal rev­enues (in­clud­ing as­so­ciates) were US$6.9 bil­lion in 2014, rep­re­sent­ing 36% of the Group's to­tal rev­enues of US$19 bil­lion. WPP has set a tar­get of 40-45% of rev­enue to be de­rived from dig­i­tal in the next five years.

In the Mid­dle East, the Group (in­clud­ing as­so­ciates) gen­er­ates rev­enues of around US$400 mil­lion and em­ploys over 3,000 peo­ple.

J. Wal­ter Thomp­son MENA Chair­man Roy Had­dad & Cleartag CEO Tarek Da­jani

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