Inspiring People to Be the Writers of their Own Story
Paying homage to passion, creativity and hard work, Bayt.com has launched a community campaign to celebrate 15 years in the business of building careers, in collaboration with Jordanian a cappella band “Tarab 3al 7atab” and Kuwaiti hip-hop crew “Sons of Yusuf ”.
The two groups share their rich life and career stories using music as a platform. “Tarab 3al 7atab” pay homage to those who do what they love; while the two Kuwaiti brothers celebrate various careers through hip hop. Both videos invite audiences to add to the conversation and be the writers of their own story through a custom platform provided on bayt.com.
The company has dedicated its resources to facilitating social interactions between recruiters and professionals, and enabling the region’s workforce to carve their desired niche in the regional job market. The recruitment platform’s aim was to portray in this career and lifestyle campaign how every regional stakeholder in light of their varied cultural, career and lifestyle characteristics has a unique story to tell and to encourage them to share it with peers and employers. Using the hashtag #Whatsyourstory, audiences from around the region shared their success and challenges across social media platforms.
Commenting on that idea, Rabea Ataya, CEO of Bayt said, “The company’s history is full of stories, approximately 22 million, which have fueled our progress and evolution from a simple job site to the leading multi-dimensional career platform in the Middle East. The spirit of the campaign is one of collaboration, so it involved various parties, including the bands, production agencies, filmmakers, directors, and people across different departments in our own organisation. Ultimately, #Whatsyourstory is a celebration of creativity, hard work, and passion.”