Icon of the Cen­tury

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The brief was to cre­ate an ad to cel­e­brate the 100th an­niver­sary of the Coca-cola bot­tle in a way no­body has seen be­fore. The cre­ative team at Ogilvy Frank­furt thought of show­ing the bot­tle with­out ac­tu­ally show­ing that iconic bot­tle, which the world over is fa­mil­iar with. This con­cept lead to the de­for­ma­tion of the logo via the op­ti­cal il­lu­sion tech­nique, which al­lows ev­ery­body to recog­nise the Coca-cola bot­tle with­out ac­tu­ally see­ing it in its in­te­gral­ity. The copy reads: "1915-2015: one cen­tury, one bot­tle." This cam­paign scooped a bronze award at Epica in print (bev­er­ages) cat­e­gory.

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