Icon of the Century

The brief was to create an ad to celebrate the 100th anniversary of the Coca-cola bottle in a way nobody has seen before. The creative team at Ogilvy Frankfurt thought of showing the bottle without actually showing that iconic bottle, which the world over is familiar with. This concept lead to the deformation of the logo via the optical illusion technique, which allows everybody to recognise the Coca-cola bottle without actually seeing it in its integrality. The copy reads: "1915-2015: one century, one bottle." This campaign scooped a bronze award at Epica in print (beverages) category.