06- Gen Z’s responsible icons
As found in the report, generation Z is highly conscientious, progressive and empathetic. Generation Z has grown up in an era when it’s normal to have a black president, and gay marriage is a right, not something to be fought for. Overwhelmingly, the teens we surveyed say they have friends of different ethnicities and sexualities. They are also active players in social media. They expect their heroes to have the same ideals that they do.
See The Real Me campaign featuring Jazz Jennings by Clean and Clear, Johnson and Johnson, 2015