06- Gen Z’s re­spon­si­ble icons

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As found in the re­port, gen­er­a­tion Z is highly con­sci­en­tious, pro­gres­sive and em­pa­thetic. Gen­er­a­tion Z has grown up in an era when it’s nor­mal to have a black pres­i­dent, and gay mar­riage is a right, not some­thing to be fought for. Over­whelm­ingly, the teens we sur­veyed say they have friends of dif­fer­ent eth­nic­i­ties and sex­u­al­i­ties. They are also ac­tive play­ers in so­cial me­dia. They ex­pect their he­roes to have the same ideals that they do.

See The Real Me cam­paign fea­tur­ing Jazz Jen­nings by Clean and Clear, John­son and John­son, 2015

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