40- Women’s interest redefined

Mavros’s inspiration speaks to the general drive behind these platforms: “Usually when you hear ‘by women,’ the next thing you hear is ‘for women,’ and that frustrates me,” says the former executive creative director of Vice Media. Mavros, who describes The Front as “media by women, for the world,” adds: “In my mind, it felt like female media was one of two things: either fashion and style based—as I like to say, 259 ways to braid your hair is probably 258 ways too many—or about women’s issues. Which, of course, are also really important in the world, but it wasn’t necessarily what I felt expressed me as a female.”

Broadly by Vice