Joe La Pompe |

Www.joelapompe.net

Joe La Pompe is a Parisian adman, passionate about creative ideas, on a mission to unmask advertising copycats since 1999. The purpose of his blog is to hunt down similar advertising concepts, from mere coincidences to actual copycats. “It’s dedicated to advertising addicts and to people who love new ideas more than everything and can’t stand always see the same concepts get the awards year after year,” the description reads. Besides being an undercover copycat advertising tracker, Joe La Pompe is a keynote speaker and columnist for various publications including Arabad, CB News, PUB Magazine and COMINMAG.CH. He is also the author of “Nouveau? Le meilleur de la production et reproduction publicitaire” (2008) and “100 Visual Ideas, 1000 Great Ads” (2012) which traces the 100 most popular visual ideas and recurring subjects from the world of advertising and then presents the ten best campaigns worldwide under specific themes.