ArabAd - - CONTENTS -

6 Cover Story The Mirac­u­lous At­tributes of Hu­mour

10 Paul Ban­ham:

The Ha-ha Ap­proach

12 Mark Tun­gate:

The Art­ful Side of Hu­mor­ous Ad­ver­tis­ing

14 Tarek Che­maly: The Ad that Goes Wrong: Self De­pre­ci­a­tion is an Art

18 Cre­ative Cul­ture

Joe La Pompe: Smi­ley Cir­cus 24 In­ter­view Michael O’rourke: How the World’s Best Ad­ver­tis­ing is Judged

26 Opin­ion Naseem Javed: New Eco­nom­i­cal Me­ta­mor­phisms 28 Re­search 30 Ad talk 34 View­point Mark Dick­in­son: They Need a Voice, One that Cries: Foul Play 36 Ad Top 38 De­sign 40 Awards 42 Pho­tog­ra­phy Char­bel Bouez: Liv­ing in a Pic­turesque Dream

47 Comma

Sus­tain­able De­vel­op­ment

64 Trends

JWT: The Fu­ture 100 Trends

120 Study

It’s Mo­bile Tip­ping Point

124 Art Anselm Kiefer: Search­ing in Art for Life’s Rhythm 126 Cy­ber 128 Bl­o­go­sphere 130 De­sign Tal­ent Nour Al­masri: A Pas­sion Well-ren­dered 132 Ad Knights Rizk­group Cel­e­brates 50th an­niver­sary

134 Carte Blanche

What’s your Res­o­lu­tion?

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