What’s Their Predictions?

Every year marketers try to predict what next year’s trends to watch for will be. To capture some of what’s important for the industry this year, polled some professionals on what their personal expectations are. The question,

generated answers that were as interesting as they are diverse.

Rafic Saadeh Chairman / CEO Horizon Holdings Our markets in 2016 will probably witness turmoil. This is mainly due to a stagnant economy, a sluggish property market, a slump in the price of oil, cancellation of government mega projects coupled with an increased political instability and a higher tension in the war zones that surround us. The above will make it much more competitive than ever to perform, grow and drive forward. So marketers will be faced with a tough business environment. Hence they will have to make change happen by tapping into and seeking unconventional resources and exceptional talents allowing them to achieve creative ideas, that will sell their products and services, that are way above the bar and very different from the norm.