Early adopters less im­por­tant

ArabAd - - TRENDS -

In the fifth edi­tion of its an­nual trend re­port, Eric­s­son Con­sumerlab presents the 10 hottest con­sumer trends for 2016 and be­yond.

Head of Re­search, Eric­s­son Con­sumerlab, says: "Some of th­ese trends may seem fu­tur­is­tic. But con­sumer in­ter­est in new in­ter­ac­tion paradigms such as AI and vir­tual re­al­ity (VR), as well as in em­bed­ding the in­ter­net in the walls of homes or even in our bod­ies, is quite strong. “This means we could soon see new con­sumer prod­uct cat­e­gories ap­pear­ing – and whole in­dus­tries trans­form­ing – to ac­com­mo­date this de­vel­op­ment."

10 Hot Con­sumer Trends for 2016:

Michael Björn,

1. The Life­style Net­work Ef­fect.

Four out of five peo­ple now ex­pe­ri­ence an ef­fect where the ben­e­fits gained from on­line ser­vices in­creases as more peo­ple use them. Glob­ally, one in three con­sumers al­ready par­tic­i­pates in var­i­ous forms of the shar­ing econ­omy.

2. Stream­ing Na­tives.

Teenagers watch more Youtube video con­tent daily than other age groups. Forty-six per­cent of 16-19 year-olds spend an hour or more on Youtube ev­ery day.

Ar­ti­fi­cial in­tel­li­gence will en­able in­ter­ac­tion with ob­jects with­out the need for a smart­phone screen. One in two smart­phone users think smart­phones will be a thing of the past within the next five years.

Con­sumers want vir­tual tech­nol­ogy for ev­ery­day ac­tiv­i­ties such as watch­ing sports and mak­ing video calls. Forty-four per­cent even want to print their own food.

Fifty-five per­cent of smart­phone own­ers be­lieve bricks used to build homes could in­clude sen­sors that mon­i­tor mold, leak­age and elec­tric­ity is­sues within the next five years. As a re­sult, the con­cept of smart homes may need to be rethought from the ground up.

Com­muters want to use their time mean­ing­fully and not feel like pas­sive ob­jects in tran­sit. Eightysix per­cent would use per­son­alised com­mut­ing ser­vices if they were avail­able.

3. AI Ends The Screen Age.

4. Vir­tual Gets Real.

5. Sens­ing Homes.

6. Smart Com­muters.

7. Emer­gency Chat.

So­cial net­works may be­come the pre­ferred way to con­tact emer­gency ser­vices. Six out of 10 con­sumers are also in­ter­ested in a disas­ter in­for­ma­tion app.

In­ter­nal sen­sors that mea­sure well-be­ing in our bod­ies may be­come the new wear­ables. Eight out of 10 con­sumers would like to use tech­nol­ogy to en­hance sen­sory per­cep­tions and cog­ni­tive abil­i­ties such as vi­sion, mem­ory and hear­ing.

8. In­tern­ables.

9. Ev­ery­thing Gets Hacked.

Most smart­phone users be­lieve hack­ing and viruses will con­tinue to be an is­sue. As a pos­i­tive side-ef­fect, one in five say they have greater trust in an or­ga­ni­za­tion that was hacked but then solved the prob­lem.

Con­sumers share more in­for­ma­tion than ever and be­lieve it in­creases their in­flu­ence on so­ci­ety. More than a third be­lieve blow­ing the whis­tle on a cor­rupt com­pany on­line has greater im­pact than go­ing to the po­lice.

10. Ne­ti­zen Jour­nal­ists.

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