A way forward
The time of flying solo is over, and we have to open up and soar together. We all want the same thing and it’s high time to make it happen.
The accomplishments you’ve racked up thus far have been formidable and the recent appointment as Jury President of the Cresta International Awards 2016, is a first for the MENA region and the event itself. So, how do you feel about this? What are the novel attributes you expect to introduce as the first Arab president and what are the elements you expect to bring back to the region?
At Cresta it’s you, the work and nothing else in between. It’s gut, jealousy and plenty of “I wish I had done it” feelings, minus any adulteration. This is what makes it special. And this is why I am proud and honoured to have the privilege to work with the Grand Jury, comprised of 85 of the world’s finest from 44 countries, as Jury President of the Cresta International Awards 2016.
As far as representing our region goes, there have been many great creative talents in MENA who have worked tirelessly with plenty of brave clients over the years, for us to reach higher ground in the global advertising fraternity. And the fact that I am the first jury president from this region is humbling.
These experiences that many of us have individually practiced are greatly impacting our business. But these become greater when we share them with the rest of the region, which I and fellow creative leaders from Ogilvy, Leo Burnett, Y&R, DDB (and hopefully many others will join soon) plan on doing to establish a forum that can nourish the creative talents in our region and enable them to exchange knowledge and