Garage 366: the “Why Not” Thinking and “Can Do” Attitude

Dubai-based Garage 366 is a new integrated agency with a unique client servicing and digital angle. The proclaimed medium-sized agency, blends innovative design, craftsmanship and technological acumen to create impactful emotional experiences. met with Managing Director and Founder Ahmad Sabra, an industry professional with over 15 years of advertising experience, to find out more about the young agency and the reasons behind its increasing power and influence within the local market.

The words “Why Not,” which serve as the corporate motto - emblazoned at the entrance of the agency - alludes to the positive and negative connotations of the market and echoes the individualistic nature of creativity and contrasting viewpoints. Sabra explains, “We realise that creativity is subjective and the motto therefore represents the philosophy behind this very notion. The question “why not?” denotes positivity and empowerment at the very heart of what we do, compelling us to drive our business forward with a “can do” attitude.”

The company’s integral philosophy and passion for creativity, is reflected in