Be­yond the Hype

| blog.lois­


Founded: 2007 Twit­ter: @Be­yond the Hype

blog.lois­ 'Be­yond the Hype' was launched in 2007 as the agency blog of Bos­ton-based pub­lic re­la­tions firm Lois Paul and Part­ners. The blogs ed­u­cates read­ers on chang­ing ap­proaches in PR and pro­vides prac­ti­cal guid­ance on us­ing new dig­i­tal tools as part of in­te­grated com­mu­ni­ca­tion strate­gies, com­bin­ing all of the com­mu­ni­ca­tions el­e­ments that make up good PR such as so­cial me­dia and an­a­lyst re­la­tions.

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