ArabAd - - BRANDING -

Dubai Me­dia City (DMC) and Dubai Stu­dio City (DSC) re­cently un­veiled their new lo­gos, while In­ter­na­tional Me­dia Pro­duc­tion Zone (IMPZ) an­nounced its new iden­tity as Dubai Pro­duc­tion City (DPC). The changes were un­veiled at a gala din­ner hosted by Te­com, the par­ent com­pany of the three or­gan­i­sa­tions, on March 22. The com­mu­ni­ties’ new brands sym­bol­ise a sharper fo­cus on pro­mot­ing in­no­va­tion as the driv­ing force be­hind the growth of the me­dia in­dus­try in Dubai. Since its in­au­gu­ra­tion in Jan­uary 2001, DMC has grown to be­come a thriv­ing busi­ness com­mu­nity, host­ing both global and re­gional me­dia com­pa­nies. DSC, which is home to world class pro­duc­tion com­pa­nies, tal­ent, fa­cil­i­ties and in­fra­struc­ture for the pro­duc­tion, broad­cast and con­tent cre­ation in­dus­tries, has suc­cess­fully at­tracted a num­ber of large scale pro­duc­tions, such as “Star Trek Be­yond” and “Masterchef Ara­bia”, which have set DSC and Dubai apart as the re­gion’s lead­ing pro­duc­tion hub. IMPZ, which is now known as Dubai Pro­duc­tion City (DPC), has over the years de­vel­oped a busi­ness en­vi­ron­ment that is uniquely geared to­wards the needs of print­ing, pub­lish­ing, pack­ag­ing and ad­vanced pro­duc­tion, and has pi­o­neered growth and stim­u­lated in­no­va­tion across these sec­tors. Com­ment­ing on how TE­COM Group in­tends to re­de­fine in­no­va­tion in the me­dia, Ma­jed Al Suwaidi, Man­ag­ing Di­rec­tor of these three me­dia com­mu­ni­ties stressed on the fo­cus put to nur­ture lo­cal tal­ent and en­trepreneurs, "the fu­ture of the me­dia in­dus­try". He also re­vealed ad­di­tional projects, no­tably ‘in5 Me­dia’, a new in­cu­ba­tion plat­form for start-ups and en­trepreneurs, adding “the UAE has the ca­pac­ity to be­come one of the most in­no­va­tive coun­tries in the world, and Dubai’s me­dia in­dus­try will play a fun­da­men­tal part in the de­liver y of that vi­sion.”

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