2- Re­ward­ing Brands

ArabAd - - TRENDS -

re­ward­ing res­i­dents that adopt health­ier life­style habits with free gym mem­ber­ships, movie tick­ets, shop­ping vouch­ers and more. Brands are step­ping in too, de­ploy­ing smart­phones and wear­ables, to de­liver timely, tar­geted and ul­ti­mately rel­e­vant re­wards. Com­mer­cial Bank of Dubai’s Ac­tive Saver, re­wards higher sav­ings rates for steps taken. And Car­dio Builder en­cour­ages car­diac pa­tients with in-app gam­ing re­wards in recog­ni­tion of their fit­ness ef­forts.

Be­yond the realm of per­sonal en­hance­ment, brands are also re­ward­ing sus­tain­able be­hav­iour. Tu­nisie Tele­com re­wards free WI-FI for beach clean ups. Mean­while, in light of the loom­ing trash cri­sis dam­ag­ing the Le­banese ecosys­tem, eatery Jars and Co’s redeemable jars pro­gramme re­wards cus­tomers with a salad, for ev­ery six food jars re­turned.

CBD’S Ac­tive Saver app, UAE Tu­nisie Tele­com, ‘Keep our Beaches Clean’ cam­paign, Tu­nis

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