2- Rewarding Brands
rewarding residents that adopt healthier lifestyle habits with free gym memberships, movie tickets, shopping vouchers and more. Brands are stepping in too, deploying smartphones and wearables, to deliver timely, targeted and ultimately relevant rewards. Commercial Bank of Dubai’s Active Saver, rewards higher savings rates for steps taken. And Cardio Builder encourages cardiac patients with in-app gaming rewards in recognition of their fitness efforts.
Beyond the realm of personal enhancement, brands are also rewarding sustainable behaviour. Tunisie Telecom rewards free WI-FI for beach clean ups. Meanwhile, in light of the looming trash crisis damaging the Lebanese ecosystem, eatery Jars and Co’s redeemable jars programme rewards customers with a salad, for every six food jars returned.