3- Raw Life-streaming

audiences an unprecedented insider view of the Holy site, sparking a social media outburst around the world. And for 2016, Egypt’s Tourism Board’s National campaign #Thisisegypt, will be driven by the people of Egypt, with content showcasing the country through their own eyes.

National news channels have begun capitalising on this trend; Lebanon’s L’orient-le Jour streams user-generated content to report key media moments, such as the storm-wrecking debris of Beirut’s Waterfront and the garbage spillage across Beirut’s streets during its latest sandstorm.