3- Raw Life-stream­ing

ArabAd - - TRENDS -

au­di­ences an un­prece­dented in­sider view of the Holy site, spark­ing a so­cial me­dia out­burst around the world. And for 2016, Egypt’s Tourism Board’s Na­tional cam­paign #Thi­sis­egypt, will be driven by the peo­ple of Egypt, with con­tent show­cas­ing the coun­try through their own eyes.

Na­tional news chan­nels have be­gun cap­i­tal­is­ing on this trend; Le­banon’s L’ori­ent-le Jour streams user-gen­er­ated con­tent to re­port key me­dia mo­ments, such as the storm-wreck­ing de­bris of Beirut’s Wa­ter­front and the garbage spillage across Beirut’s streets dur­ing its lat­est sand­storm.

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