9- Instagram stories
format into a 156 page picture storybook in Arabic for children. With twelve more Arabic Instabooks scheduled to follow, ‘Zain and the Stars’ will be the first installment of the brand’s digital book series.
Regional publications Laha and Sayidaty, are taking advantage of the high character limit on Instagram caption to publish bite-size articles, lifestyle advice and even recipes, accompanied by a strong visual lead. Instagram influencers are also taking to the photo-sharing app to share their thoughts in what appears to look more like full-fledged blog posts than minimal photo captions.
Brands are only beginning to advertise on Instagram, but haven’t yet figured out how to create native content for the platform that relies on text as much as images. “Whether it’s a local store or a global brand, businesses want to reach a captive audience and a community of people looking to be inspired. With our roots in authentic and visual storytelling, we provide the platform for businesses of all sizes to do their best work and to push the boundaries of their creative, and thousands of businesses across the MENA region are doing just that,” says Amy Cole, Brand Development Lead at Instagram EMEA.