The fifth installment of the Digital Media Forum, Dubai’s largest gathering of industry leaders from MENA and around the world, attended the anticipated event, thematically entitled, The Digital Media Forum provided a networking platform and hosted a line

“The Future Restarts.”

Industry leaders, who took to the stage at the Digital Media Forum, discussed the impacting nature of the digital revolution, on the structure and organisation of businesses. Emphasis was placed on the need for agencies to remain current and up-to-date with the advancements. Carlos Domingo, Senior Executive Officer, New Businesses and Innovation at Du, highlights how the digital revolution is altering the way in which industries serve their customers. The changing nature of the digital world means that companies are in need, more than ever, of bringing the right people on board with the necessary skills to assist and handle the transformational shift. “It’s not about the digital strategy but rather strategy in a digital world,” Domingo says.