ArabAd - - TRENDS -

show­ing ‘ex­tremely high’ in­ter­est for ro­bot­ics and tech pro­grams in Abu Dhabi’s Techshop, Maker Space Ini­tia­tive. Com­par­a­tively, more young men are fol­low­ing their pas­sions and shed­ding stig­mas around pre­or­dained fe­male fields, like Saudi Ara­bian su­per chef Yousef Khu­mayes, owner of the ac­claimed Gar­nish res­tau­rant in Jed­dah and also a reg­u­lar fix­ture on pan-arab TV cook­ing shows.

These more fluid ex­pres­sions of gen­der are prompt­ing brands to take cue; Al­ways Ara­bia in­spires women to be any­thing they want, with their cam­paign #Girl­s_­can and de­part­ing from the petrol head male stereo­type, Re­nault’s teaser cam­paign in Morocco fea­tures women in­stead of men. In Le­banon, Sec­ond St. bou­tique, is quickly com­ing to be known for its gen­der neu­tral fash­ion, as is Bookalook, the coun­try’s first beauty lounge for both men and women alike.

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