INTEGRATED:

Recreational Equipment Inc. (REI) launched its first ever "Opt Outside" campaign to promote the idea of spending time outdoors with family and friends after Thanksgiving. The Seattle retailer decided to close all of its stores and send its 12,000 employees home with pay for the busiest shopping day of the year, Black Friday. REI'S campaign was a huge hit on social media. More than 1.4 million people have posted to the hashtag #Optoutside and the company dominated the conversation about Black Friday. And thousands signed up for REI Meetup events across the US for the day after Thanksgiving. The reason the campaign was so successful was that REI stuck to its roots and built a campaign around something the company was already known for: outdoor activity.

“Holograms for Freedom”

On April 10th, for the first time in history, Madrid experienced a Hologram Protest (without any physical people there). Thousands of people around the world, turned into holograms, participated uploading their pictures, their shouts and protest's messages in Las Cortes Square (Madrid) with the objective of repealing the Citizens’ Security Law, better known as the “Gag Law”, recently approved by Congress, which will come into effect on July 1, 2015. This new law restricts citizens’ liberties and criminalises their right to protest on the streets. It was even criticised by the UN, as they consider it an infringement on human rights. The holograms of 17,857 people marched and raised their voices in protest in front of Congress. The demonstration When it comes to makeup, most potential customers prefer to try before they buy. Makeup Genius, the 1st virtual makeup app launched by L'oréal, let women try on cosmetics by instantly applying makeup to any image. The app lets consumers scan their own features, browse a catalog and then virtually apply makeup before making a purchase. Consumers can also scan product barcodes in-store to test those items with the app. concluded with the reading of a manifesto, where the spokespeople for We Are Not crime explained why they want to repeal this law.

“Makeup Genius”