Le­banese Out­door Com­pa­nies on In­sta­gram

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Lo­cal Out-of-home ad­ver­tis­ing com­pa­nies can bet­ter lever­age their In­sta­gram strat­egy by en­gag­ing their fol­low­ers through spe­cial hash­tags aiming to as­sess the ads they re­call the most and maybe build on such in­sights for fu­ture ref­er­ence. Won­der­ing what out­door com­pa­nies are up to on In­sta­gram these days? Take a quick look at our five ac­count picks for this month.

Pikasso @pikas­so­lawhat

Lead­ing OOH com­pany Pikasso is the most ac­tive on the plat­form in terms of post­ing fre­quency, with a to­tal of over 490 posts to date. They gen­er­ally pub­lish ca­sual pictures of their lat­est bill­boards, unipoles and dig­i­tal ads, cap­tured in var­i­ous ar­eas across the coun­try in ad­di­tion to oc­ca­sional shots of their staff (live from their of­fices or taken at a cer­tain event). Their most used hash­tags in­clude #Pikasso, #OOH and #Lebanon.

Molip Plus @molip­plus Pro­mo­me­dia @pro­mo­me­di­anet­works

Pro­mo­me­dia Net­works do not share iso­lated pictures of their out­door ads but pre­fer to picture them as seen from a dis­tance on Le­banese roads. They also post pho­tos of their team and tips cov­er­ing dif­fer­ent as­pects of OOH ad­ver­tis­ing, from colour com­bi­na­tion and con­trast to rel­e­vant num­bers and statistics about peo­ple’s re­sponse to out­door ad­ver­tis­ing and how it can af­fect their shop­ping de­ci­sions. With over 2,400 fol­low­ers to date, this ad­ver­tis­ing agency is one of the most en­gag­ing among its coun­ter­parts on In­sta­gram even though their post­ing fre­quency is among the low­est on this list. They do not only share pictures of their OOH cre­ations but mostly cre­ate spe­cial designs for their In­sta­gram posts and ded­i­cate a num­ber of their posts to show­case cre­ative/ in­spir­ing out­door ad­ver­tis­ing ideas and ex­am­ples.

Group Plus Me­dia @group­plus­me­dia

Group Plus Me­dia are the most sys­tem­atic in their ap­proach, post­ing reg­u­lar col­lages of their LEDS, signs and air­port ad­ver­tise­ments, on a four pho­tos per col­lage ba­sis (tem­plate). Their most used hash­tags in­clude #Group­plus­me­dia, #Ad­ver­tis­ing, #Ad­ver­tis­in­gle­banon and #Ad­sofle­banon. They also re­post images from other ac­counts and have oc­ca­sional com­pe­ti­tions on their In­sta­gram page.

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