ArabAd

2016 Cannes Lion Report

- BY: JOE LA POMPE

Creative Culture

When it comes to all things ‘creative’, the line between original and modified is so blurred even globally-renowned advertisin­g jurors tend to find themselves at a loss. Though this reality is nothing new, it is quite alarming, and unfortunat­e, to see this happening at an annual award show like the 2016 Cannes Lions event. Following, is the handpicked Joe La Pompe selection of such ads, which in his mind do not merit being awarded highest honours. You be the judge.

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