Almaza, which launched a new ad as "Lebanon's Beer" got swiftly spoofed by Beirut Beer in a TVC that replicates the faux-patriotic feel with the lead actor and director drinking Beirut Beer instead of Almaza at the end of ad. Though the latter did get a new look, it however did not change much compared to its former self. With summer being a perfect time to promote beer, Amstel also made a major return to the market with a big campaign. Interestingly, Heineken, which owns Almaza also owns Amstel. In other words, the mother brand launched and placed two competitive brands head-to-head to gain more market share. On a similar note, One must not forget Buzz Beer, which also was present in the market prior to the summer season with its own TV commercial. On a similar note, Beirut Beer, despite all their campaigns, still struggle to have a foot in the market, which drives one to wonder about the influence campaigns have on the general number of bottles sold.