ArabAd - - CAMPAIGN -

Al­maza, which launched a new ad as "Lebanon's Beer" got swiftly spoofed by Beirut Beer in a TVC that repli­cates the faux-pa­tri­otic feel with the lead ac­tor and direc­tor drink­ing Beirut Beer in­stead of Al­maza at the end of ad. Though the lat­ter did get a new look, it how­ever did not change much com­pared to its for­mer self. With sum­mer be­ing a per­fect time to pro­mote beer, Am­s­tel also made a ma­jor re­turn to the mar­ket with a big cam­paign. In­ter­est­ingly, Heineken, which owns Al­maza also owns Am­s­tel. In other words, the mother brand launched and placed two com­pet­i­tive brands head-to-head to gain more mar­ket share. On a sim­i­lar note, One must not for­get Buzz Beer, which also was present in the mar­ket prior to the sum­mer sea­son with its own TV com­mer­cial. On a sim­i­lar note, Beirut Beer, de­spite all their cam­paigns, still strug­gle to have a foot in the mar­ket, which drives one to won­der about the in­flu­ence cam­paigns have on the gen­eral num­ber of bot­tles sold.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.