Sub­way Re­veals New Look

ArabAd - - BRANDS -

Amer­i­can fast food chain Sub­way has re­vealed a new logo and sym­bol, pre­mier­ing it dur­ing the Olympics through two TV spots cre­ated by US agency MMB. Sub­way re­tains the core colours long as­so­ci­ated with the brand – green and yel­low – but ditches its italic iden­tity, sim­pli­fies its word­mark and cre­ates a new large, graphic “S” shape. The re­sult is a more min­i­mal­ist type­face that gives the brand a smaller icon for bet­ter use in social me­dia.

Suzanne Greco, pres­i­dent and chief ex­ec­u­tive of Sub­way, says: “The Sub­way brand is recog­nised through­out the world, and this new look re­in­forces our com­mit­ment to stay­ing fresh and for­ward-think­ing with a de­sign that is clear and con­fi­dent with­out los­ing sight of our her­itage.” The new iden­tity has been in the mak­ing since last fall and is said to be a cross­func­tional project led by the brand's cre­ative team, work­ing with a va­ri­ety of de­sign part­ners. It is ex­pected to roll out across all Sub­way restau­rants, com­mu­ni­ca­tions, and dig­i­tal ex­pe­ri­ences world­wide in early 2017. As the fast-food chain cel­e­brates its 50year an­niver­sary this Septem­ber, it hopes that this ma­jor facelift in seven years will help boost slump­ing sales and put the brand back on track.

Ex­ist­ing Sub­way Logo

Orig­i­nal Sub­way Logo 1968

Sub­way New Logo

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