New En­tity Be­comes the Largest Global B2B Agency

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Dentsu Aegis Net­work ac­quired gyro, the largest in­de­pen­dent global cre­ative agency ded­i­cated ex­clu­sively to business-to-business (B2B) mar­ket­ing. Fol­low­ing this ac­qui­si­tion, Dentsu Aegis MENA will add a B2B of­fer­ing to its prod­uct por­fo­lio in the re­gion.the Dubai of­fice, which opened in 2007, counts brands such as EMAAR, Jumeirah, Emi­rates NBD and Fed Ex among its clients. Glob­ally, Dentsu Aegis’ B2B me­dia agency In­ter­prise, which was launched ear­lier this year and led by Global Pres­i­dent Stu­art Gid­dings, will be in­te­grated into gyro, which will re­main head­quar­tered in the US with an ex­panded global foot­print across the US, UK, France, Ger­many, Spain, Aus­tralia, Hong Kong, Sin­ga­pore and the UAE. Its ser­vices in­clude B2B ca­pa­bil­i­ties in me­dia plan­ning and buy­ing, cre­ative ser­vices, search, data, pro­gram­matic, events, con­tent, and business trav­eler-fo­cused out of home. Christoph Becker will re­main Global CEO and CCO for the new com­bined gyro, while Gid­dings will be­come Global Net­work Pres­i­dent, gyro, re­spon­si­ble for client re­la­tion­ships and business de­vel­op­ment for the com­bined net­work. Gid­dings will re­port to Becker. Fi­nan­cial terms of the trans­ac­tion were not dis­closed.

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