The Local Ad Industry Screams for Change
partner and director of advertising agency Clémentine and sister company Noise PR, talks to
in an exclusive face-to-face interview, about the critical concerns he has related to the shameful state the ad industry is currently in. He also provides solid reasons why that is so and makes realistic suggestions on how to fix what is still worth saving.
He attributes such decay to a number of factors chief among them is the economic and political situation dominating the region. This in turn has forced him to take on responsibilities that previously would never have been his charge. “Today I find myself wearing two hats, one of a businessman and the other of an ad man,” he said.
The reason is mainly because the industry has not experienced growth in years. On the contrary, it has been on a deadly downward spiral headed straight to hell. “It is a fact that when the economy suffers, so do corporations. In this case, the first thing that happens is they cut advertising and communication expenses. There is