Leading the Change

Optimising the Offerings

It is obvious that the state of the global and regional economy is challenging. However, this is not the first time that we are faced with such a situation. We are resilient and are confident that we will meet our 2016 professional and business objectives. Our focus remains on providing our clients with a total communication solution package that will drive their business forward.

The New Alignment

It is not about breaking away from the traditional business model, but about evolving and leading the change. That is why we are expanding our product offering in the Middle East and worldwide, as well as putting our clients at the heart of the organisation. Our alignment within the new Publicis communications’ structure will allow cross-fertilisation and improve efficiencies. Our integrated and specialists solutions will enable us to better contribute to solving our clients’ business challenges.