As part of our an­nual Dubai spe­cial is­sue, we look at what ex­actly sets the coun­try apart, specif­i­cally when it comes to gar­ner­ing awards and ta­lent con­sid­er­ing that most of th­ese orig­i­nate from that emi­rate, which some are call­ing the re­gion’s cre­ative h

ArabAd - - COVER STORY -

Karim Khal­ifa, Arabad

It is cor­rect that most of the award-win­ning cam­paigns come out of Dubai, con­sid­er­ing that it is a re­gional hub where most agen­cies have their bases. It’s there­fore nat­u­ral that the en­try point for the awards is rooted in Dubai. With the coun­try be­ing what it is in terms of life­style and qual­ity of life, it is a very at­trac­tive place for top ta­lent, hence a lot of the top cre­atives from around the re­gion and the world will be at­tracted to live and work there. Hav­ing said that how­ever, a lot of the ac­tual top cre­ative work of­ten comes out of coun­tries like Le­banon, Egypt and the MENA re­gion, with a lot of the award win­ning cre­atives work­ing and liv­ing in Dubai be­ing home grown Mid­dle East tal­ents from th­ese ex­act same coun­tries.

Rafic Ka­maled­dine,

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