UAE Social Market
The “All Digital” is ruling social communications, marketing, advertising and all aspects of the nervous system of the UAE life. This revolution happened as part of a shift of the economy of this country to the technology drive.
The demographics of the UAE, one of the richest cosmopolitan melting pot in the world are behind this revolution, due to the enormous flow of business exchange between countries represented within the expatriate population who is representing all dynamic aspects of the economies of their home countries.
This is where contracts are signed and goods are exchanged.
The tools of this activity are all digital. These populations connectivity represents 95% of internet penetration in the UAE.
With over nine million population, the UAE has a penetration rate of 68% of active Social Media users and 61% of active “mobile” Social Media users.
According to the Global Information Technology Report 2015 by the World Economic forum, the UAE comes second highest after Singapore in usage of Information technology, and its impact
November 2016 on the life of its populations. The key conclusion is that these populations are highly active on the social networks to communicate with the government, between businesses, and between individuals.
Social Media with Facebook, Instagram and Whatsapp has become the ultimate sphere where brands meet their competitors, their advertisers, their social communicators, bloggers and influencers in a tridimensional structure. Their tools are the smartphones, the tablets and the laptops by order of importance.
The key factors of this boom is the universal interconnection found nowadays on the devices. All devices read text, images, videos, Gifs, and all important file formats necessary to conduct business or to socialise on Social Platforms, and web pages… All from the smartphone or the tablet …
File transfers have become instant and unlimited … What more do we want?
The advertisers are finding here their Gold! All Digital Media planning, programmatic, distribution, targeting, monitoring and reporting have become a reality. ROI is predictive, budget fine- tuning is possible, Reach is a breeze … All the heavy old traditional social circuit has now shifted to instant Digital.
Horizontal communication is instant on Whatsapp, Instagram, Facebook and Twitter where common people exchange selfies, but where business groups exchange contracts and instant information to tens or hundreds in a second and at long distances.
Reading less, listening more and viewing more have reduced the typing hassle. Voice exchange, and video exchange by short messages or live transmission like on Instagram event and Facebook live and snapchat have made the Social Sphere a real village.
The Social Media scene in the UAE looks today like a big open market with uncontrollable and hard to understand flows of communication.
Sources of Information have also shifted it seems from macro providers like newspapers, outdoor and cinemas to micro providers of info, personalised, and targeted role models … the influencers !!
Are you an influencer or planning to be one? Open your social accounts now!
The Social Media Scene in the UAE looks today like a big open market with uncontrollable and hard to understand flows of communication.