Wake me up when October ends

October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to take a backseat - so much that there was a campaign, which said "I wish I had breast cancer", because the rest of the cancer types are simply not hyped enough to get research funding.

But I am digressing. So the "creative" tricks are the usual: use a pink ribbon somewhere in the visual, the pink colour of course and/or agglomerate two objects, which when put together imply breasts but do not show them - we do ABC - cancer awareness Bey BQ not want to offend anyone, right?

Rare it is for a brand to be able to insert itself in the topic of the day, or rather of the month, but digital shop

manages to speak digital by saying "cancer sends no notification" - smart, digital friendly, and totally in their field of business. What's there not to?

Naturally, one can go from the totally obscene - mall with two hangers in the place of breasts and even worse with barbecue grill top boobies-shaped-- which, politely,

Wetpaint ABC BEYBQ

Al Baba one can call an insult to all women - to more moderate options such as with two cream shaped cookies (they do sweets after all), to the totally funky such as agency-- which got rid of the pink and kept playing cool with what has become the corporate fruit-to the other funky installation worth a mention by the in Lebanon with their incredible pink open umbrellas on their windows, to the bland options - you name it and it is there.

Of course when the Ministry of Health raises breast cancer awareness,

Clementine Al Baba Ministry of Health