Spirit - a sta­ple of cre­ativ­ity for in­de­pen­dence

ArabAd - - AD SPOT -

A spe­cial men­tion goes to Beirut-based ad agency Spirit and here is why. Spirit does it again with a min­i­mal­ist look­ing ad made from a pa­per clip. Yes, a pa­per clip. And the line is: “Proudly at­tached”. The slo­gan nails it per­fectly sorry for the pun. But still, at a time when ev­ery other brand or com­pany is try­ing to cap­i­talise on in­de­pen­dence day, and judg­ing by pre­vi­ous dread­ful­ness found on army day, it was in­ter­est­ing to see that Spirit did make the ef­fort, with­out us­ing the ubiq­ui­tous flag, which ev­ery­one else did. Spirit seems to lean to­wards low-key vi­su­als and punchy ad lines. This one was no ex­cep­tion.



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