ArabAd - - COVER STORY -

“His dream, like many fa­thers, was to have me take over his busi­ness. In 1960, I was on a plane to Paris. Barely 18 years old, I signed up for day­time classes at the Ecole Supérieur de Public­ité, and at L’ecole Boulle for night cour­ses in dec­o­ra­tion. My fa­ther, of course, was not aware of my en­rol­ment in ad­ver­tis­ing school. He would have never al­lowed it any­way con­sid­er­ing I was his only son and had al­ready com­mit­ted to tak­ing over the fam­ily busi­ness,” Rizk con­fessed.

To cover the ex­penses of both schools, he took all the work that came his way.

He babysat af­ter his night classes and got a job do­ing san­i­tary work at the ad­ver­tis­ing school he was en­rolled in. This how­ever, ne­ces­si­tated him to wake up at five ev­ery morn­ing, which ex­plains how he got in 1964 – Ad­ver­tis­ing Diploma the habit of wak­ing up very early and sleep­ing very lit­tle, some­thing that he still does to this day. On the week­ends, he and his friends would draw on the side­walks of Boule­vard St. Michel to make some ex­tra money. More im­pres­sively, he man­aged to get a cou­ple of in­tern­ships at Publi­cis and Elle mag­a­zine.

All th­ese ex­pe­ri­ences, he then ex­plained, shaped his life and con­trib­uted to the per­son he is today. 1965 – Stu­dent ID

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