If santa were an ad­man


Ramzi Had­dad MD Uae/qatar/kuwait Carat Dubai Arabad polled re­gional ad play­ers’ wishes for the com­ing year re­gard­ing the changes they’d like to see ma­te­ri­alise within the ad­ver­tis­ing in­dus­try. We asked them to imag­ine that Santa is an ad man in dis­guise who is lis­ten­ing in­tently to what they have to say and they, in turn sang their hearts out. Apart from world peace, new shoes that do not hurt, and a con­stant sup­ply of their favourite chocolate brands, their letters to Santa are pub­lished, for the most part unedited to keep the can­did spirit of the season, alive.

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