The ad­ver­tis­ing in­dus­try as a whole needs two ma­jor things in 2017: ed­u­ca­tion and or­gan­i­sa­tion. Ed­u­ca­tion, es­pe­cially when it comes to ed­u­cat­ing the peo­ple on how dig­i­tal should con­trib­ute to a mar­ket­ing plan, and not work in solo, as it is be­ing per­ceive

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Elie Aoun CEO Ip­sos Con­nect MEAP

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