QATAR

An Expected Drop in Ad Spend in Qatar in 2016.

It came as no surprise that budgets in 2016 were shy when it came to ad spend, as cuts alerted priorities and were obviously not in favour of the advertising sector. Overall advertising spending on Offline Media decreased by 16% from 2015. All media witnessed a drop except Outdoor, which increased by 25%. TVS and Newspapers witnessed the biggest drops in terms of advertising spend, with TV down by 45% from 2015 and Newspaper by 22%. Spending on Magazines and Cinema also dropped by nearly 15% from 2015. Although gradually declining from year to year, Newspapers still had the biggest share with 56% of total advertising spend in 2016. Outdoor caught up with 29% share. TV, Magazines and Cinemas had a share of 10%, 4% and 1% respectively.