ArabAd - - COVER STORY - BY: CHRISTINA BCHARA Client Ser­vic­ing Ip­sos Con­nect

As some mar­kets have shown a change or more likely a de­crease in their ex­pen­di­ture and in­ter­est to­wards tra­di­tional me­dia, Pan Asia con­tin­ues its eco­nomic growth this year with an in­crease of 12.6%. It is a ris­ing mar­ket as more sta­tions are launch­ing and more ad­ver­tis­ers are al­lo­cat­ing their bud­gets on Asian TV as their main tar­get has be­come the MENA au­di­ence. We see an ob­vi­ous change in the rank­ing of the top brands for 2016 in com­par­i­son to 2015. First place, for a sec­ond year run­ning, goes to Enchanteur (Body care cat­e­gory). The sec­ond po­si­tion goes to Dabur, which shifted from 3rd place, fol­lowed by Det­tol, Soft N Cool, Sam­sung and Lulu Hyper­mar­ket. The lead­ing cat­e­gory for 2016 in TV me­dia is Body Care, which ranked 2nd in 2015, fol­lowed by Phar­ma­ceu­ti­cal prod­ucts and Sham­poos. As for the top me­dia agencies rank­ings in 2016, 1st is Starcom Me­dia Vest Group, 2nd po­si­tion goes for Universal Me­dia fol­lowed by MEC, Axis AD and OMD. The fol­low­ing TV chan­nels are mon­i­tored un­der the Pan Asia um­brella: ARY Dig­i­tal, Asianet, Asianet mid­dle east, B4U Movies, B4U Plus, Col­ors TV, Fox Sports ME, Geo TV, Hum Mena, Imag­ine DIL SE, Imag­ine Movies, Kairali Ara­bia, Kappa TV, Mathrub­humi News, Mazhavil Manorama, OSN Sports HD Cricket, Set Max, Sony TV, Star Gold, Star Plus, Ten Sports, Zee Cin­ema, Zee TV.

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